Raphaële Karayan
Editor-in-Chief Mind MediaRédactrice en chef de mind Media, responsable de la rubrique Marques et agences
Expertise
Rédactrice en chef de mind Media depuis septembre 2023, et responsable de la rubrique Marques et agences. Journaliste économique web et print avec 20 ans d'expérience, plus particulièrement dans les domaines de la Tech et de la transformation numérique, B2B et B2C. Passée par L'Usine Nouvelle, Usine Digitale, L'Express, L'Argus de l'assurance et le JDN. Diplômée de l'EM Lyon.
Most read articles by Raphaële Karayan
Criteo to launch Commerce Go self-service platform in late March 2026
The self-service element of the “Commerce Go” platform should be available by the end of the first quarter, Marc Fischli, Executive Managing Director EMEA at Criteo, told mind Media...
- Retail
- Retail tech
- News
16 February 2026
Publicis Commerce barometer : retail media takes root in brand-retailer relations
According to Publicis Commerce e-retail media barometer of 2025, from a sample of approximately 200 marketing, commerce and e-commerce French decision-makers and published on January 7, 2026...
- Retail
- Retail tech
12 January 2026
Valiuz and Infinity Advertising formalise alliance
The retail media agencies of the Mulliez Family Association (AFM, owner of Auchan Retail) and the Mousquetaires Group (Intermarché) announced the finalisation of a merger, which will be...
- Retail
- Retail tech
- News
15 September 2025
Generative AI: according to MIT, 95% of projects do not deliver ROI
According to an MIT study conducted as part of the NANDA project, dedicated to the Internet of AI agents and published in mid-August, 95% of pilot projects carried out by companies and public...
- Retail
- Retail tech
- News brief
8 September 2025
Latest articles by Raphaële Karayan
Retail media: Boulanger leaves Criteo to sign with Valiuz Adz
Boulanger (sales €4.35 billion by 2023) and Valiuz Adz, the retail media agency of the Valiuz data alliance (Auchan, Decathlon, Leroy Merlin…), which includes Boulanger, announced a...
- Retail
- News brief
12 July 2024
[Cannes Lions] Retail media: professional measurement is a key to scale-up
While the retail media sector is maturing, the question of scaling up was a common theme at Cannes Lions. On the one hand, the multiplication of retail media networks and the growth of the...
- Retail
- Retail tech
- Analysis
27 June 2024
Amanda Medina, Etam: “We now have real expertise on Instagram”
With nearly 1.3 million followers on Instagram, Etam stands out for a social media strategy that's close to its audience, focused on collaborations and interaction. Amanda Medina, Head of Social...
- Retail
- Retailer and e-commerce
- Analysis
12 June 2024
With generative AI, Google turns the search engine upside down
On May 14, Google unveiled its new search engine powered by Gemini generative AI. After having tested the display of natural language answers in SGE since May 2023, Google is now extending this...
- Retail
- News brief
16 May 2024
TikTok: 120 mins per day in France, 127 minutes for the U.K.
According to Qustodio, TikTok is the first social network in the world, in terms of time of use by customers under 18 years old. Building on a growing audience, TikTok has just announced an...
- Retail
- News
8 February 2024
[case study] How PepsiCo partnered with Uber Eats for retail media
Since September 2023, Uber Advertising, the international advertising network launched by Uber at the end of 2022, has been offering a retail media service based on the Uber Eats app, using...
- Retail
- Analysis
23 November 2023
What you absolutely must read this week
The essential content of the week selected by the editorial team.
Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion
As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...
- Retail
- Retail tech
- News
11 September 2026
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
10 September 2026
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
10 September 2026
With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era
With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...
- Retail
- Retail tech
- News
9 September 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Electronic shelf labels: why the US regulator threatens rollout
In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...
- Retail
- Economy and regulators
- Analysis
21 August 2026