E-commerce: click-through rate down by 5.4% since Google AIO launch in France

Featured image of the article E-commerce: click-through rate down by 5.4% since Google AIO launch in France

An article by Sophie Baqué

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Publication

20 August 2026 à 15h42

Updated on 24 August 2026 à 17h47

Reading time

6 minutes

Publication: 20 August 2026 à 15h42, Updated on 24 August 2026 à 17h47

Reading time: 6 minutes

mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these natural language responses are already impacting the click-through rate of French retail companies, reveals this study conducted between July 22 and July 31. Here are the takeaways.

An article by Sophie Baqué

Ajouter mind Retail à vos sources

Publication

20 August 2026 à 15h42

Updated on 24 August 2026 à 17h47

Reading time

6 minutes

Publication: 20 August 2026 à 15h42, Updated on 24 August 2026 à 17h47

Reading time: 6 minutes

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mind Retail accessed exclusive data for the e-commerce sector (149 e-commerce sites studied, with .fr and .com domains) from Ahrefs. These are part of a global and multi-sector overview of 963 websites in France. This study analyses Google Search Console data and compares daily average clicks, impressions and Click-Through Rate or CTR (number of clicks / number of impressions) over the 28 days preceeding July 22, 2026 – the launch date of Google’s AI Overview in France – to those of the 9 follo

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Article authors

Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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