Jean-Louis Borde, Gemo: “We are going to launch a rental service for our baby range”

Featured image of the article Jean-Louis Borde, Gemo: “We are going to launch a rental service for our baby range”
Fashion retailer Gemo, part of the Eram group, adapted logistic tools to embrace a circularity journey for rental services. Jean-Louis Borde, Supply-Chain Director, explained adoption of the new version of Manhattan Active's Warehouse Management System (WMS), which is currently deployed.
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Between second-hand and rental, which activity is more profitable?

This subject is a little outside my primary expertise, which is within logistics. For strategy today, we’re more focused on rental than on supplying second-hand services. At Gemo we are big believers in rental services. However, it is still in early stages and we don’t have any figures to share with you. When it comes to rental, we also see that other service providers are-well organized and more established. At Gemo, the aim is

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