Like all traditional airlines, Brussels Airlines is forced to reposition itself and find the conditions for social and economic durability. But it wants to do it while reviewing its social dialogue practices. To negotiate this change, the management has chosen to commit to frenetic social dialogue, which even involves the CEO. It claims that it has already reaped the rewards as it should achieve its social and economic objectives by the end of the year. (Ref. 130536)
The initial idea of “Beyond 2012-13” was to avoid all layoffs. The cornerstone of such an approach is mainly intensive communication allowing all employees to join in the movement. Thus, “b-meetings” or quarterly meetings were introduced – meetings between the management and the different levels of employees and their union representatives, for the entire staff (flying, ground or maintenance). And, via a dedicated email address, “asktheceo,” each employee can directly ask questions to the CE
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