“Transforming experimentation into a collective dynamic” was the primary challenge of this initiative, which targeted approximately 1,000 central services employees. “We realised that several AI use cases already existed within our departments and that it was important to promote them. We also wanted to intensify the work carried out until then,” explains Justine Sanson, Head of Innovation at the group and AI Gen. Faced with market internationalisation and accelerating production cycles, the company believes that business lines’ adoption of AI and the development of new tools are “the means to absorb the increasing complexity of operations, while maintaining consistency and quality.” March was punctuated by several “key moments” designed to “secure and structure AI practices” while upskilling the entire workforce.
