Last March, the ready-to-wear group Kiabi (10,000 employees across 37 countries) organised an “AI Month” dedicated to staff at its head office near Lille, in France. The programme included conferences, tool demonstrations, and feedback sessions. This internal awareness event reflects the retailer's desire to “anchor AI at the heart of its strategy and business lines” in response to structural changes in the retail sector.
“Transforming experimentation into a collective dynamic” was the primary challenge of this initiative, which targeted approximately 1,000 central services employees. “We realised that several AI use cases already existed within our departments and that it was important to promote them. We also wanted to intensify the work carried out until then,” explains Justine Sanson, Head of Innovation at the group and AI Gen. Faced with market internationalisation and accelerating production cycles, the co
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Article authors
Nathalie Tran
Editor-in-Chief Mind HR