How Crédit Agricole is harnessing partnership with LinkedIn Learning to accelerate its transformation

Featured image of the article How Crédit Agricole is harnessing partnership with LinkedIn Learning to accelerate its transformation
The French banking group and LinkedIn have set up an unprecedented partnership that will give employees access to 24,000 training courses on the platform. Using generative artificial intelligence, the group's staff will be offered training based on the skills that match their career plan. The aim is twofold for Crédit Agricole: to succeed in making employees players in their own careers and to pre-empt changes in skill needs, particularly in the face of digital transformation. Bénédicte Chrétien, Crédit Agricole's group HR director, and Fabienne Arata, head of LinkedIn in France, talk about the experience.
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So far, only Crédit Agricole in Europe has access on this scale to the learning platform of professional social network LinkedIn. In April, the banking group announced a partnership that will give employees access to a closed platform with a dual function: internal mobility and access to a multitude of training courses available in all languages. It was this combination that convinced the company after a year of discussions between the two entities. “Our aim was to ensure that 100% of our international staff were able to upgrade their skills. And 80% of our team members were on Linkedin, which really enabled us to operate as an intelligent network with optimum use of data,” explains Bénédicte Chrétien, HR director for the 75,000-strong group, who spoke to mind RH.

Allocation by AI

For the past few months, Crédit Agricole staff have been able to benefit from four new functionalities thanks to the platform. Each employee can define their career plan for the next six or 12 months, be directed towards training content, apply for internal job vacancies or be identified directly by the group’s recruiters when their profile matches a position. Training proposals, once the employee has declared the position or development they are seeking, are issued in a personalised manner by a LinkedIn algorithm. “The generative AI in the solution we are providing is based on all the skills of our one billion members worldwide,” explains Fabienne Arata, country manager for France at LinkedIn.

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