A dearth of young qualified professionals is affecting the country, despite the falloff in GDP. Not only is the research sector being impacted but so are both tourism and retailing. The Eldorado project is all about attracting young professionals into retailing. Eldorado, Russia's largest retailer of consumer electronics and household appliances, together with Russia’s Association of Managers has launched the project “Oupravlaï rezoultatom’ (Show your result), and it is receiving support from the Ministry of Education and Science. The best profiles are being identified from among university undergraduates via corporate games and they then go on to learn about career opportunities in retailing.
The project’s first wave was organized in six big cities and the next stage, set for 24 May, will center on Saint Petersburg. The Eldorado chain employs some 15,000 in its 600 outlets across the country and it is looking to market its new RH brand to a thousand students in twenty or so universities. The project was initially launched on 13 May in Rostov-on-Don and since then candidates have been able to sign up on the showresult.ru website.
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