At the mind Retail Day conference, La Maison Convertible presented an initial assessment of a new AI-based chatbot launched in April 2024. The furniture retailer has succeeded in boosting the omnichannel journey, with an increase in drive-to-store and higher average spending.
In Paris, during the mind Retail Day event on June 19, Reuel Mizrah, C.E.O. of La Maison Convertible (sales of €50 million in 2023, up by 15% in one year), revealed the results of initiatives around AI. With 10% of sales online and 90% generated in 50 French stores (25 of which are directly operated), the furniture retailer attracts urban clients clients from the upper socio-professional category and aged of 50 on average, whose average spending is €2,000 (up by 7% in 2023). “Our job is to...
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.