While ChatGPT backpedals in terms of native payment, less than 6 months after the launch of Instant checkout, retailers are accelerating within the LLM’s app store, in order to foster product discovery. In the wake of Leboncoin, Carrefour is now present in the OpenAI application store in France, just like Sephora in the USA.
According to the American SEO and GEO agency Graphite, ChatGPT represented 20% of global search traffic last year, and 12% in the USA. And this is the reason why Sephora launched a unique pilot on March 24, 2026. In the U.S.A., the LVMH-owned beauty retailer (2025 turnover: €80.8 billion, down by 5% at constant rates) integrated an application into ChatGPT (900 million weekly active users at the end of February 2026, 50 million paid subscribers) to offer a personalised shopping advice. From the
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Article authors
Sophie Baqué
Chief Editor of mind Retail