As the fragmentation of product discovery - or Search - becomes bigger, now split between social networks, marketplaces and LLMs - Lucie Pérus, Marketing and Customer Experience Manager at Onepoint, presented 3 levers during the mind Retail Day conference, for e-retailers to regain control over customer conversion on their own sites. Here is her analysis.
While product discoverability from LLMs such as ChatGPT and Gemini is now a reality for one third of consumers, according to Lucie Pérus, Marketing and Customer Experience Manager at Onepoint, retailers must transform their model at three levels, i.e. their website, acquisition policy (rebalancing historical SEO, SEA investments) and their ecosystem, by connecting their catalogues to AI engines. “But with shoppers getting used to instant and personalised responses via LLMs returning to a raw o
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Article authors
Sandrine Cochard
Editorial Director of the Mind Group
Vice-présidente du GESTE
Secrétaire générale de la société Droits Voisins de la Presse
Membre du conseil d’administration du Spiil
Sophie Baqué
Chief Editor of mind Retail