While AI is now part of 40% of purchasing journeys, Lemrock intends to become the key infrastructure connecting retailers' product catalogues to conversational engines (ChatGPT, Perplexity, Gemini). Founded by Roxane Laigle (ex-Fnac Darty) and backed by a seed fundraising round of €7 million, the start-up already claims 100 clients, including Cdiscount, Darty and Monoprix. The CEO shares with mind Retail a roadmap, between SaaS business model, conversion performance, ChatGPT Ads costs and US expansion.
In France, 40% of purchasing journeys now make use of LLMs. What is Lemrock’s value proposition?
Our mission is to allow brands to appear in conversational engines in the form of sponsored content, product carousels and adverts (Lemrock does not develop apps within LLMs, Editor’s note). We mainly target B2C brands and retailers with high volume. With more than 10 million products already synchronised via our platform, Lemrock is developing proprietary models based on one of the largest conversat
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Article authors
Sophie Baqué
Chief Editor of mind Retail