With 10 million monthly users and a range based on frequently renewed items, pure-player Sézane detailed, during the AWS Summit in Paris, how it exceeded the limits of a brand SEO and improved the search engine relevance. By capitalising on product visuals, this project led by Lucie Clair, Product Owner at Sézane, combines content generation by Claude Sonnet and vectorisation of product data, relying on AWS. This resulted in a traffic uplift from Google and a leap in search results performance.
The context
The women’s fashion pure-player Sézane, which also sells men’s fashion (since 2016), decoration products (2023) and children’s fashion (2024), had, at the end of March 2026, 9.5 million monthly active users (Similarweb). If the e-retailer, natively digital since its launch in 2013, favours technological tools developed in-house to master an e-commerce platform, it switched to AWS in 2020 for a website hosting. According to Lucie Clair, Product Owner at Sézane, “the choice of AWS was
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Article authors
Sophie Baqué
Chief Editor of mind Retail