After €40 million turnover in 2023, what was Ana Luisa’s results for 2024?
Our turnover is confidential, but growth was very strong in 2024. Ana Luisa has almost always been profitable and we have no plans to raise funds right now. Since 2023, we have been working on diversifying our distribution. This involves physical retail, with the planned opening of a second boutique in New York in mid-March (West Village, corner of Bleecker Street and Perry Street, former Marc Jacobs store) and the search for locations on the East Coast. It also involves marketplaces. Since 2023, we have been selling via Amazon but also on the marketplaces of department store chains such as Macy’s, Bloomingdales and Nordstrom. By December, we will be active on around 10 marketplaces. Last year, this shift towards marketplaces resulted in a huge increase in turnover. Between 2023 and 2024, e-commerce went from 92% of activity to 44% (in absolute terms, e-commerce sales fell slightly last year). But marketplaces, which were just getting started at the end of 2023, generated a third of our revenue last year. Their momentum is as fast as that of e-commerce during the Covid-19 period, with double-digit or even triple-digit growth. It’s quite astonishing. The rest of the business comes from wholesale we are launching, with large U.S.
