Adeo measures omnichannel performance of e-retail media campaigns

Featured image of the article Adeo measures omnichannel performance of e-retail media campaigns

An article by Sophie Baqué

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Publication

7 June 2024 à 17h01

Updated on 16 July 2024 à 16h01

Reading time

3 minutes

Publication: 7 June 2024 à 17h01, Updated on 16 July 2024 à 16h01

Reading time: 3 minutes

Omnichannel performance measurement, in-store advertising activation... After launching its Web advertising activity a year ago, Adeo DIY retailer is moving towards an omnichannel model. At the Publicis Commerce Morning on June 4, Frederic Marty-Debat took stock of his retail media's initiatives.

An article by Sophie Baqué

Add mind Retail to your sources

Publication

7 June 2024 à 17h01

Updated on 16 July 2024 à 16h01

Reading time

3 minutes

Publication: 7 June 2024 à 17h01, Updated on 16 July 2024 à 16h01

Reading time: 3 minutes

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The Adeo Group (€30.7 billion GMV in 2023) created the Adeo Retail Media advertising network one year ago. It is based on Veasybl‘s technology platform, with Valiuz distributing data on a standalone basis. To date, retail media enabled purely Web-based activations in France, Italy and Spain. International expansion is now a priority for the D.I.Y. giant. “We’ll be opening e-retail media in Portugal and Poland this summer,” said Frederic Marty-Debat, Retail Media Leader at Adeo.

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Article authors

Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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