Faced with the rise of circular fashion in the USA, where the second-hand market is worth US$51.9 billion, and the Swedish fintech company's ambitions to offer services beyond payment methods, Klarna and Poshmark are launching a new offer. It integrates a resale feature directly into the Klarna app.
On July 22, Swedish fintech Klarna and social second-hand fashion platform Poshmark formalised a strategic partnership in the USA to allow Klarna users to resell directly on the Poshmark platform. To do so, online users browse their purchase history in the Klarna app and select the item they wish to resell. The listing is automatically pre-filled with structured data from the purchase (descriptions, images, etc.). No artificial intelligence is used at this stage, according to Poshmark C.E.O. Ma
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.