Ongoing developments in Germany, tech recruitment, search, omnichannel approach, connected TV... As the 2024 financial year draws to a close, Alexis Marcombe, C.E.O. of Unlimitail, shared his assessment of the development of the group and the retail media market.
How would you sum up Unlimitail’s performance in mid-Q4?
As of mid-November 2024, we have 32 retail customers, including major food retailers in countries where Carrefour is not selling. We have 250 active advertisers per month in this vertical. On the HR side, we have 160 employees, including almost 100 in Paris and a tech & data division that will double in size by Q1 2025. Some customers sign up for our technical stack, others for our advertising network (marketing their advertising space or data), others for both. Finally, others sign up for consulting assignments.
How are you doing in Germany, Europe’s second largest e-commerce market?
Germany is a key and fairly recent market for us. A few months ago, we recruited Ivona Virtanen, a retail media specialist, to steer the development of our retail partnerships in Germany and in Eastern Europe.
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Article authors
Sophie Baqué
Chief Editor of mind Retail