Autonomous stores: with a smart shopping cart, Amazon is aiming for a more omnichannel retail media

An article by Sophie Baqué and Morgane Monteiro

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Publication

11 April 2024 à 12h16

Updated on 15 April 2024 à 19h06

Reading time

2 minutes

Publication: 11 April 2024 à 12h16, Updated on 15 April 2024 à 19h06

Reading time: 2 minutes

By deploying a smart shopping cart in large-format stores, to the detriment of "Just Walk Out" technology, Amazon is seeking to capitalise on a new medium for retail media. Has the limits of autonomous checkout been reached ?

An article by Sophie Baqué and Morgane Monteiro

Add mind Retail to your sources

Publication

11 April 2024 à 12h16

Updated on 15 April 2024 à 19h06

Reading time

2 minutes

Publication: 11 April 2024 à 12h16, Updated on 15 April 2024 à 19h06

Reading time: 2 minutes

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In the United States, Amazon announced on April 2, 2024 a removal of “Just Walk Out” services which allows customers to pay without going through any checkout. This affects 27 large Amazon Fresh stores (out of 40 in total), which use “computer vision” technology.

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Article authors

Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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