The non-compliance of products sold on Shein is now estimated at 25%, a far cry from the 80% put forward by the French Economy Minister in November. This is a key adjustment that allows the platform to maintain e-commerce activity and reopen a marketplace to third-party sellers, according to the French courts.
On December 27, French Customs reduced results of a compliance check carried out on November 6 for products sold by Shein, involving 500,000 items distributed in 320,474 parcels arriving at Roissy airport. In November, the government checked 200,000 parcels and detected 80% non-compliant products.
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Article authors
Sophie Baqué
Chief Editor of mind Retail