BNPL, a major lever for conversion and average basket in e-commerce, is capturing the attention of retailers ahead of the holiday season. In recent months, announcements have followed one another in this market, blurring the line between instalment payments (in three or four slots) and long-term credit (over 90 days). In October 2025, Klarna announced the launch in France of a 12-month payment offer. Alma (21,000 merchants, average basket €430) is following the same strategy, accelerating the 10 or 12-month instalments, and PayPal is preparing to follow suit. At Scalapay (9,000 merchants at the end of October 2025, average basket €100), Gabrielle Canal, Sales Director, said to mind Retail “We will launch a long-term credit service in Q4 2025 to cover very large baskets of €1,000 to €5,000 for items such as sofas or bedding, with instalments of 12 to 36 times. This launch will be simultaneous in Spain, Italy and France”. Conversely, Younited, a historic long-term credit player offering 4 to 24-month instalments with an average basket of €1,000, will launch a 3 or 4 slot payment option by Q2 2026. For these players, the challenge is twofold: balancing economic models between long-term credit, more profitable due to lower risk, and BNPL in 3 or 4 instalments, less profitable but widely adopted. The goal is also to support merchants with a comprehensive payments service offer.
In the retail sector, BNPL gained a significant share of the payment mix across many sectors including fashion, sports, furniture and travel. At Pixmania, “the share of long-term credit has slightly decreased but remains very high, and exceptional, compared with competing e-commerce sites. We were at 60% of GMV in 2024 and are at just over 50% in 2025. With long-term credit, the average basket reaches about €1,000”, said Olivier Breton, Deputy C.E.O., to mind Retail.
