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The pure-player Rue du Commerce (IT, high-tech) has operated an e-commerce digital marketplace since 2007 (according to our sources, GMV is in line with the market standards, at 70% and 30% of GMV respectively). Since the acquisition by Shopinvest in 2020, the marketplace has grown from 700 sellers to 1,000 at the end of December 2023. It recorded double-digit growth in 2021, 2022 and 2023. This marketplace, on a human scale, is managed by a team of 15 people dedicated to relations with sellers (starting on the Mirakl platform and configuring flows) with regular discussions.
For two years, Rue du Commerce has partnered with Qashflo, a one-day payment solution for marketplace sellers, enabling them to boost growth on digital marketplaces. This service allows payment to be made quickly. The fintech acts as a banker for sellers, while awaiting payments from the marketplace.
The context
The roll-out of the solution on Rue du Commerce began in October 2021. “At that time, we worked with Icecat to facilitate the creation of product sheets by retrieving directly from a catalog, with Silverback also to create products more easily.
