Chanel, Hermès, Audemars Piguet: how to preserve customer experience when demand peaks?

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In Asia and in the USA, luxury retailers record strong demand and excessive traffic in their stores. As a result, Chanel has decided to open stores dedicated to premium customers by 2023 to protect them from store saturation. The company, which still refuses to sell its ready-to-wear and leather goods range online, has also limited the number of purchases per customer on several products. Since the end of May 2022, in South Korea, Chanel limited purchases of the “Classic Flap” bag. In Seoul, d

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