Since March 2025, Israeli start-up Aiso has been working with the U.S. online brand Particle, a specialist in men’s cosmetics, to strengthen visibility on ChatGPT. In 6 months, impressions have multiplied by five and traffic from the LLM increased by 2.5%. For mind Retail, C.E.O. Benjamin Tannenbaum explains the technological mechanisms behind the solution.
Since beginning collaboration in March 2025 with the AI search visibility start-up Aiso, the men’s skincare brand Particle (2024 revenue: 5.1 million dollars) has improved its presence on ChatGPT. From 500 daily impressions at the end of July 2025 (brand mentions with a link), the company reached 2,500 daily impressions by the end of August. Since March, the share of traffic coming from ChatGPT has increased from 0.5% to 3% of total traffic.
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.
Sophie Baqué
Chief Editor of mind Retail