Decathlon slashes private labels to boost performance

An article by Sophie Baqué

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Publication

3 August 2023 à 16h38

Updated on 28 August 2023 à 13h58

Reading time

2 minutes

Publication: 3 August 2023 à 16h38, Updated on 28 August 2023 à 13h58

Reading time: 2 minutes

An article by Sophie Baqué

Add mind Retail to your sources

Publication

3 August 2023 à 16h38

Updated on 28 August 2023 à 13h58

Reading time

2 minutes

Publication: 3 August 2023 à 16h38, Updated on 28 August 2023 à 13h58

Reading time: 2 minutes

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In a 5-year strategic plan presented in July 2023, Decathlon made radical choices to finance growth, including reducing sales areas, removing around 30 private labels, franchising some countries and boost sustainable policies.

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Article authors

Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

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