Amid a restructuring plan, U.S.-based retail media group Stratacache has just divested a subsidiary Scala, sold to Swedish Vertiseit for US$28 million. In parallel, the group has placed the British business into liquidation. Analysis.
On May 28, 2026, the U.S. specialist in advertising digital screens and in-store measurement Stratacache (1,200 employees, subsidiaries Strada, PRN Retail Media, etc.) placed the British operations into liquidation. The subsidiary PRN is also affected. This entity supplied, among others, digital screens to the home electrical retailer Currys, a partnership aiming to roll out these advertising displays across 297 stores in the U.K. and in Ireland. However, according to several sources, Currys en
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Article authors
Sophie Baqué
Chief Editor of mind Retail