E-commerce: China tightens regulations on pricing and algorithms

On June 27, 2025, the Chinese government adopted a new amendment to the law against unfair competition, aimed at e-commerce platforms, in force on October 15. The purpose is to improve regulations for aggressive pricing strategies and protect third-party sellers. Marketplaces will no longer impose or encourage sales at a loss or engage in practices that “disrupt the market order.” They will have to establish fair competition rules and will be required to report abuses to local authorities.

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