E-commerce: China tightens regulations on pricing and algorithms

An article by Morgane Monteiro

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Publication

9 July 2025 à 18h11

Updated on 12 August 2025 à 11h46

Reading time

2 minutes

Publication: 9 July 2025 à 18h11, Updated on 12 August 2025 à 11h46

Reading time: 2 minutes

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

9 July 2025 à 18h11

Updated on 12 August 2025 à 11h46

Reading time

2 minutes

Publication: 9 July 2025 à 18h11, Updated on 12 August 2025 à 11h46

Reading time: 2 minutes

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On June 27, 2025, the Chinese government adopted a new amendment to the law against unfair competition, aimed at e-commerce platforms, in force on October 15. The purpose is to improve regulations for aggressive pricing strategies and protect third-party sellers.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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