Eager to rival with Criteo and Epsilon, Amazon Ads launches monetisation service for retailers

On January 9, at CES, Amazon Ads launched the beta version of a new monetisation service for the e-commerce sites of multi-brand retailers, called Retail Ad Service. With this service, available in the USA, retailers can use Amazon’s tool to sell advertising products (sponsored product, ads) on their sites and apps, based on contextual targeting. It is therefore open to advertisers selling products on these sites, but not necessarily on Amazon. Pilots are underway with mid-size retailers...