Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop

Featured image of the article Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop

An article by Sophie Baqué

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Publication

7 September 2026 à 11h46

Updated on 8 September 2026 à 14h49

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5 minutes

Publication: 7 September 2026 à 11h46, Updated on 8 September 2026 à 14h49

Reading time: 5 minutes

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While Sephora follows in Ulta's footsteps on TikTok Shop in the US, mind Retail analyzed sellers performance in Q2 2026. Based on exclusive data from Lengow and Kalodata, this European market overview, dominated by the UK at nearly €900 million in GMV, reveals a market preempted by U.S. manufacturer SharkNinja and Asian D2C brands. With the exception of Carrefour and Darty in France, retailers remain conspicuously absent.

An article by Sophie Baqué

Add mind Retail to your sources
Publication

7 September 2026 à 11h46

Updated on 8 September 2026 à 14h49

Reading time

5 minutes

Publication: 7 September 2026 à 11h46, Updated on 8 September 2026 à 14h49

Reading time: 5 minutes

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On September 3, 2026, Sephora announced its launch on TikTok Shop in the USA, with a strategy consisting of releasing exclusive products every month in limited quantities. The launch date is set for September 19, 2026. Beauty products will be launched exclusively on TikTok Shop, via influencer-created content and live streams. Some products will then be sold on Sephora’s website. In March 2026, Ulta Beauty also made inroads on the social commerce platform and has reported over 100 million cumulative impressions since.

Based on exclusive data provided to mind Retail by Lengow and Kalodata, we analyzed Q2 2026 trends on TikTok Shop. In the UK, GMV (gross merchandise value, calculated on the top 50 selling categories on TikTok Shop) reached €891 million over the quarter. This is double the four other main European markets combined, namely Germany, France, Spain and Italy.

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Article authors
Featured image of the article Sophie Baqué
Sophie Baqué Chief Editor of mind Retail
Featured image of the article Sophie Baqué
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