In-store vintage selection corners, second-hand clothing trade-ins in exchange for vouchers and a resale marketplace between individuals. In two years, the second-hand ecosystem has evolved. Mind Retail identified around 30 retailers involved in the resale of second-hand items, with differing models.
“The resale business model depends on the brand. Some models can’t work with certain products that sell below a certain amount,” explains Félix Winkler, Co-founder of Reflaunt.
Three main types of second-hand initiatives
1. multi-brand second-hand corners in stores
System: The idea is to open a multi-brand second-hand clothing sales area in stores. These areas offer items sold at prices 40% to 80% lower than new. In this model, the retailers join forces with partners who specialise in second-hand clothing such as Rediv (ex Patatam), Eureka Fripe or Prêt à Changer, who sell part of their stock of second-hand clothing to the retailer.
How it works: Partners like Rediv offer collection points in stores (900 in France) to collect clothes (bags made available with a prepaid shipping label).