3 key points
A shift towards profitable e-commerce. At Walmart, for the first time, e-commerce became profitable in the U.S. At 21% of total sales in 2025, its profitability was cheered by financial markets. At Kroger (10.8% of online sales), this breakeven point is expected in 2026.
A “Store-First” model supplants automated warehouses. Last year, ultra-expensive automated warehouses grinded to a halt. Kroger saw a profit