Incubated within the LVMH Lab and originally focused on developing sampling machines and sensors for the beauty industry, Gaudier is now making a strategic shift toward in-store customer data collection through IoT. According to our sources, the start-up, which competes with RetailNext, FootfallCam and Kepler, failed to close a funding round but has just signed a deal with L’Oréal in Mexico to equip 1,000 stores. CEO and Co-founder, Arthur Hagiage, shares his roadmap with us.
The origins
Based in Paris and New York, retail tech company Gaudier specialises in managing IoT devices and collecting in-store customer data in the beauty and fragrance sectors. Founded in 2020 by Julia, Arthur and Alexandre Hagiage, the company began by developing motion-activated sampling machines for stores. “Retailers want to offer retailtainment experiences, but traditional POS manufacturers lack the technical skills and maintenance capabilities to deploy these solutions,” explained...
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.