For the past 18 months, Leroy Merlin South Africa has been working with Impulse Analytics, a consultancy specialising in digital acquisition, to boost online presence and online sales. Vincent Chevalier, C.E.O. of Impulse Analytics, talked to mind Retail about their Google and Meta campaigns.
With 4 South African stores and a website that generates around 50% of sales, Leroy Merlin turned to Impulse Analytics to boost brand awareness and e-commerce acquisition. Between September 2022 and August 2023, this collaboration resulted in a 2.5-fold increase in R.O.I. of the DIY retailer’s campaigns. To achieve this, Impulse Analytics developed digital campaigns focused on issues encountered locally by prospects. “In South Africa, there are power cuts several times a day. The population...
Do you have information to share with us?
Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.