For the past 18 months, Leroy Merlin South Africa has been working with Impulse Analytics, a consultancy specialising in digital acquisition, to boost online presence and online sales. Vincent Chevalier, C.E.O. of Impulse Analytics, talked to mind Retail about their Google and Meta campaigns.
With 4 South African stores and a website that generates around 50% of sales, Leroy Merlin turned to Impulse Analytics to boost brand awareness and e-commerce acquisition. Between September 2022 and August 2023, this collaboration resulted in a 2.5-fold increase in R.O.I.
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.