In a context of declining sales for Ikea France, down by 3.6% in 2024, Christophe Cadic, Digital Director, presented the Good Practices Assistant during the Hubforum. Dedicated to Management Controllers, this intelligent agent accelerates store performance analysis and identifies cost centers and opportunities for optimisation.
On October 7, 2025, during the Hubforum in Paris, Christophe Cadic, Digital Director of Ikea France (Ikea France revenue: €3.7 billion down by 3.6%), reviewed the retailer’s new AI agent designed for management controllers at headquarters and in stores. Piloted since July 2025 across 18 stores, it compares their performance and identifies optimisation levers related to costs, margins and additional sales.
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