Confirming the traction of low-price marketplaces, 3.14 million new French internet users used AliExpress in Q4 2024. This is the biggest gain in the Fevad and Médiamétrie panel. In the food sector, E.Leclerc is not to be outdone with +2.66 million visitors.
Key points :
-In 2024, online sales of products grew by 6% in France, after -1.8% in 2023 and -7% in 2022 (Fevad)
-Marketplaces accounted for 8 entries out of 17 online retailers. In terms of audience, AliExpress was the fastest growing e-tailer, at +23.2%
-With a gain of 1.86 million visitors, Amazon recruited more than the five most visited electronics websites in France: Fnac, Cdiscount, Boulanger, Rakuten France and Darty.
Whil
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.