Key points :
-In 2024, online sales of products grew by 6% in France, after -1.8% in 2023 and -7% in 2022 (Fevad)
-Marketplaces accounted for 8 entries out of 17 online retailers. In terms of audience, AliExpress was the fastest growing e-tailer, at +23.2%
-With a gain of 1.86 million visitors, Amazon recruited more than the five most visited electronics websites in France: Fnac, Cdiscount, Boulanger, Rakuten France and Darty.
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3LCAxNy42NyBtaWxsaW9uIFVWKSBnYWluZWQgMS40IG1pbGxpb24gdmlzaXRvcnMuIExpZGwgKDE2LjY1IG1pbGxpb24gVVYpLDwvc3Bhbj48YSBocmVmPSJodHRwczovL3d3dy5taW5kLmV1LmNvbS9yZXRhaWwvZnIvbm9uLWFsaW1lbnRhaXJlLWxpZGwtY3JlZWUtdW5lLWJ1c2luZXNzLXVuaXQtMTAwLWUtY29tbWVyY2UvIj4gPHNwYW4gc3R5bGU9ImZvbnQtd2VpZ2h0OiA0MDA7Ij53aGljaCBvbmx5IG9wZXJhdGVzIGEgbm9uLWZvb2Qgd2Vic2l0ZTwvc3Bhbj48L2E+PHNwYW4gc3R5bGU9ImZvbnQtd2VpZ2h0OiA0MDA7Ij4sIGdhaW5lZCAxLjEyIG1pbGxpb24gdmlzaXRvcnMsIHVwIA==","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","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","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","ZWY9Imh0dHBzOi8vd3d3Lm1pbmQuZXUuY29tL3JldGFpbC9lbi9hcnRpY2xlL3RlbXUtZ2FpbmVkLTUtNC1taWxsaW9uLXZpc2l0b3JzLWluLWZyYW5jZS1pbi1xMy0yMDI0LXZlcnN1cy0zNDQwMDAtZm9yLWFtYXpvbi8iPgogICAgICAgICAgICAgICAgVGVtdSBnYWluZWQgNS40IG1pbGxpb24gdmlzaXRvcnMgaW4gRnJhbmNlIGluIFEzIDIwMjQsIHZlcnN1cyAzNDQsMDAwIGZvciBBbWF6b24gICAgPC9hPgogICAgPGRpdiBjbGFzcz0iZXhjZXJwdCI+CiAgICAgICAgSW4gUTMgaW4gRnJhbmNlLCBvZiB0aGUgNiBvbmxpbmUgcmV0YWlsZXJzIHRoYXQgZ2FpbmVkIG92ZXIgYSBtaWxsaW9uIG1vbnRobHkgVW5pcXVlIFZpc2l0b3Jz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Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.