In France, Alibaba gained twice as many visitors as Amazon in Q4

An article by Morgane Monteiro

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Publication

5 March 2025 à 15h27

Updated on 24 July 2025 à 10h01

Reading time

5 minutes

Publication: 5 March 2025 à 15h27, Updated on 24 July 2025 à 10h01

Reading time: 5 minutes

Confirming the traction of low-price marketplaces, 3.14 million new French internet users used AliExpress in Q4 2024. This is the biggest gain in the Fevad and Médiamétrie panel. In the food sector, E.Leclerc is not to be outdone with +2.66 million visitors.

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

5 March 2025 à 15h27

Updated on 24 July 2025 à 10h01

Reading time

5 minutes

Publication: 5 March 2025 à 15h27, Updated on 24 July 2025 à 10h01

Reading time: 5 minutes

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Key points :

-In 2024, online sales of products grew by 6% in France, after -1.8% in 2023 and -7% in 2022 (Fevad)

-Marketplaces accounted for 8 entries out of 17 online retailers. In terms of audience, AliExpress was the fastest growing e-tailer, at +23.2%

-With a gain of 1.86 million visitors, Amazon recruited more than the five most visited electronics websites in France: Fnac, Cdiscount, Boulanger, Rakuten France and Darty.

While in France, e-commerce product sales have started to rise again after 2 years of slowdown to reach a level equivalent to that of 2021 (€66.9 billion, up by 6% in a year), Médiamétrie and Fevad unveiled the audience results of the 20 most visited websites in France in Q4 2024.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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