As an increasing share of traffic switches to AI search engines such as ChatGPT, Perplexity, Gemini and Copilot, SEO teams are reviewing their practices and organisation to increase visibility. How can new search engines be turned into acquisition channels? To find out, mind Retail spoke with a dozen retail specialists including Dispart, But, Paulette, childcare, home equipment and D.I.Y. brands, as well as Maxime Guernion (Havas Market), David Eichholtzer (Wam), Jérémy Lacoste (Eskimoz) and Thibault Renouf (Partoo).
The context
With the meteoric rise of generative AI since the end of 2022, SEO strategies and professions are evolving. This is true in terms of production and editorial strategies, but also in terms of new search habits among internet users. For brands and retailers, generative AI has shaken up good search engine optimisation (SEO) practices on the Google Search engine, whose number of queries jumped 21% in 2024 in the U.S.A. By integrating summary functionality with AI, AI Overview (currently
…Do you have information to share with us?
Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.
Sophie Baqué
Chief Editor of mind Retail