India: retailers will soon be able to use Aadhaar biometric authentication

Featured image of the article India: retailers will soon be able to use Aadhaar biometric authentication
The editorial team is offering you free access to this article
Start your free 15-day trial to access all our content

India is easing access to the Aadhaar biometric authentication system (via fingerprint or iris) created by Infosys co-Founder Nandan Nilekani. At the beginning of 2024, this system was being used by 1.3 billion Indians, with 80 million uses per day. On January 31, the Indian Ministry presented an amendment allowing private companies to access the system to verify the identity of customers. Hitherto reserved for banks and public services, the system can now be used in retail and e-commerce, subject to authorisation from the Unique Identification Authority of India and the Ministry of IT.

To remember: According to Ndtv, Bill Gates has taken a close look at this technology. According to Kamesh Shekar (think tank The Dialogue), it is important to set clear evaluation criteria to avoid abuse. In 2016, the Indian Supreme Court prevented private companies from accessing Aadhaar. Since 2019, the government has been seeking to authorise it on a voluntary basis. In May 2023, it launched a public consultation, the responses to which have not been published yet.

To go further
The major retail and e-commerce trends of 2025
In a context of sluggish consumption, budgetary and geopolitical uncertainties (U.S.A., Middle East, Ukraine), concentration and financing tensions, retailers are prioritising efficient and…
19 December 2024
Pierre Chassigneux, b.connect: ‘Around 20% of e-commerce baskets are abandoned due to authentication issues’
Recruiting major e-retailers in France, defining the right business model, opening up to other banking partners… The b.connect authentication solution, supported by 5 French banks, is due to be…
18 September 2024

View all articles on this topic2

BNPL: Amazon acquires Indian start-up Axio for US$150 million
After acquiring the ODV streaming company MX player last June, Amazon (9M 2024 sales: US$450.2 billion, up by 11.2% in a year) took over a second Indian start-up in December. This is Axio, which…
With Gemini’s AI, Google stands up to OpenAI and wants to conquer India
Google (Alphabet Inc., revenue of US$165.3 billion in H1 to June 2024, net margin at 28.6% of sales) has announced a roadmap for India, including voice processing of its AI-powered assistant…
Do you have information to share with us?
Our other services
mind Research
Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.
See more
mind Days
Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion
As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...
11 September 2026
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era
With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...
9 September 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Before an IPO, Shein forced to reveal margin erosion in 2025 and impact of US tariff shock
Made public ahead of a Hong Kong listing planned for September, Shein’s financial documents, seen by mind Retail, confirm the shift experienced by the fast-fashion retailer. Despite a 8% sales...
2
O’Boticario rolls out AI diagnostics across 4,000 stores with Haut.ai
On August 18, Brazilian cosmetics retail chain O’Boticario (2025 GMV up by 6.7%) announced the deployment of skin analysis technology provided by Estonian start-up Haut.AI. It will be rolled...
21 August 2026
3
E-commerce: click-through rate down by 5.4% since Google AIO launch in France
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...
4
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
5
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
6
Walmart finally accepts in-store payments with Apple Pay and Google Pay
Sanctioned by financial markets after a sharp US slowdown in Q2, Walmart is reviewing a checkout strategy. Abandoning a rejection of technological giants, the group is rolling out Apple Pay and...
24 August 2026