In an e-commerce market that is growing in volume but disrupted by the pull of out-of-home consumption, Colissimo is adopting innovative AI digital twin and package tracking technologies. The goal is to optimise delivery efficiency, reduce parcel fraud and smooth out peak loads. In an interview with mind Retail, C.E.O. Jean-Yves Gras details his tech, data and customer journey roadmap for the coming months.
Faced with the challenges of fraud during deliveries (non-receipt claims, theft from mailboxes), Colissimo launched a QR code security feature for delivered orders in early 2024. How is this service developing?
With a return rate of between 6% and 8% in France and increasing cases of fraud, parcel tracking is a fundamental issue. For years, we have been scanning parcels at every stage of the supply chain until they reach a customer, and customers have been receiving emails or text messages...
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