Since October 1, French fashion retailers have been able, on a voluntary basis, to disclose the environmental cost of their clothing through the French Environmental Label (or AEF). To do so, they must submit their data on a government portal. Jott, 1083, Cyrillus, Sessun, Petit Bateau, Picture and Soeur are among early adopters.
Following the adoption of the anti–fast fashion bill on June 10, 2025, in the Senate, which aims to inform the public about the social impact of low-cost clothing, the French Environmental Label (AEF) officially came into effect for the fashion sector on October 1. The initiative’s objective is to communicate the environmental cost of a garment using a score ranging from 0 (perfect) to infinity.
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.