Laurent Blanchard, Ingenico: “75% of CO2 emissions come from the use and life cycle of our terminals”

What are priority needs of your customers, whether acquirers, banks, fintechs or merchants?

There are three main ones. First: lower the cost of managing assets, i.e., their terminals. I’ve met with over seventy C.E.O.s, and each one raises this issue first. Why is this important? Because this is not a core business for our customers. Second: reduce churn for banks and buyers. The industry has an average attrition rate of 20-25% for merchant customers, which is considerable. We want to strengthen the ability to increase customer loyalty through high value-added solutions. Third: to counter the disruptions coming from new players such as Stripe and Square.

Given these challenges, what is your strategy?

My strategy revolves around three key areas: payment acceptance, terminal management and enhancing a merchant and consumer experience.