During the financial year ending at the end of December 2024, the Chinese company Miniso reported, on March 21, an unaudited turnover of US$2.33 billion (up by 22.8%, after an increase of 14% in 2023). The low-price goods and accessories brand has 7,780 stores (4,386 in China, 3,118 internationally and 276 for the Top Toy brand).
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.