Live shopping: Asos moves closer to social commerce to compete with TikTok Shop

Featured image of the article Live shopping: Asos moves closer to social commerce to compete with TikTok Shop

An article by Morgane Monteiro

Publication

20 October 2025 à 09h32

Updated on 27 October 2025 à 15h58

Reading time

2 minutes

Publication: 20 October 2025 à 09h32, Updated on 27 October 2025 à 15h58

Reading time: 2 minutes

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An article by Morgane Monteiro

Publication

20 October 2025 à 09h32

Updated on 27 October 2025 à 15h58

Reading time

2 minutes

Publication: 20 October 2025 à 09h32, Updated on 27 October 2025 à 15h58

Reading time: 2 minutes

Share
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After a successful test in August, the British pure player Asos (2024 turnover: 3.7 billion dollars, down by 16% after down by 11% in 2023) launched Asos Live on October 2, a live shopping feature available on a mobile app. The platform is taking a step into social commerce, allowing users to watch live or on-demand videos, interact with influencers and add products directly to their basket, much like TikTok Shop. The goal is to turn the shopping experience into immersive content,...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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