Losing momentum, Ulta Beauty launches a marketplace with Mirakl

Featured image of the article Losing momentum, Ulta Beauty launches a marketplace with Mirakl

An article by Morgane Monteiro

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Publication

20 October 2025 à 10h12

Updated on 27 October 2025 à 15h48

Reading time

3 minutes

Publication: 20 October 2025 à 10h12, Updated on 27 October 2025 à 15h48

Reading time: 3 minutes

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

20 October 2025 à 10h12

Updated on 27 October 2025 à 15h48

Reading time

3 minutes

Publication: 20 October 2025 à 10h12, Updated on 27 October 2025 à 15h48

Reading time: 3 minutes

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On October 15, the U.S. retailer Ulta Beauty (2024 turnover: 11.2 billion dollars, up by 0.8% after up by 5.7% in 2023, up by 15.6% in 2022 and up by 37.9% in 2021, e-commerce data undisclosed) launched its “UB Marketplace”. Accessible via ulta.com, it is open to retailers by invitation only.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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