M&A. “Investors are more attracted by omnichannel luxury brands than pure DNVBs”

Featured image of the article M&A. “Investors are more attracted by omnichannel luxury brands than pure DNVBs”
Publication

22 March 2022 à 23h27

Updated on 25 March 2022 à 13h12

Reading time

4 minutes

Publication: 22 March 2022 à 23h27, Updated on 25 March 2022 à 13h12

Reading time: 4 minutes

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Alain Bernard, former President of the North American business of Richemont Group, explains the dynamics of the luxury sector in the U.S.A. In a market where the cost of digital marketing is exorbitant, investors are increasingly interested in luxury brands that have successfully made their omnichannel shift. This is a U-turn...
Publication

22 March 2022 à 23h27

Updated on 25 March 2022 à 13h12

Reading time

4 minutes

Publication: 22 March 2022 à 23h27, Updated on 25 March 2022 à 13h12

Reading time: 4 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
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Alain Bernard: After 23 years working for big luxury names like Cartier and Richemont, in 2021 you created your consulting and investment company Abbey Road Advisory. What was your motivation? 

A.B: I wanted to enter the new luxury world, to get closer to new players that appeared due to Covid-19, and have gained traction since. Abbey Road Advisory is the link between these two worlds, even if I am working more and more on the investor side. This professional change allowed me to regain my...

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