MCM aims to become an engine of German luxury

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Publication

18 March 2019 à 09h15

Updated on 10 May 2019 à 16h18

Reading time

2 minutes

Publication: 18 March 2019 à 09h15, Updated on 10 May 2019 à 16h18

Reading time: 2 minutes

Add mind Retail to your sources

Publication

18 March 2019 à 09h15

Updated on 10 May 2019 à 16h18

Reading time

2 minutes

Publication: 18 March 2019 à 09h15, Updated on 10 May 2019 à 16h18

Reading time: 2 minutes

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The luxury brand MCM (selling leather handbags from € 500, suitcases and fashion) aims to become a global powerhouse of German luxury. The German-Korean retailer targets sales of US$1 billion by 2020 and is keen to gain a reputation with young consumers.

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