[mind Retail Day] Data strategy and advertising revenue: Fitness Park’s new trajectory

Featured image of the article [mind Retail Day] Data strategy and advertising revenue: Fitness Park’s new trajectory

An article by Sophie Baqué

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Publication

4 June 2025 à 15h16

Updated on 23 July 2025 à 18h42

Reading time

3 minutes

Publication: 4 June 2025 à 15h16, Updated on 23 July 2025 à 18h42

Reading time: 3 minutes

During the mind Retail Day, the Fitness Park gym chain (350 gyms in Europe) took stock of their advertising monetization strategy. Here are the key figures.

An article by Sophie Baqué

Add mind Retail to your sources

Publication

4 June 2025 à 15h16

Updated on 23 July 2025 à 18h42

Reading time

3 minutes

Publication: 4 June 2025 à 15h16, Updated on 23 July 2025 à 18h42

Reading time: 3 minutes

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For Fitness Park (350 gyms in Europe, 70% franchised), monetising customer data through advertising is a priority. After setting up an advertising agency, the group ran around 30 campaigns between January and May 2025 with captive advertisers (Optimum Nutrition, Redbull, Danon Hipro) and more diverse advertisers targeting a young customer base (Unibet, Deezer, Center Parc, La Poste, the French Army, etc.).

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Article authors

Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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