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For Séverine Geoffroy (Castorama), Emilie Arnaud (Fnac-Darty), Pauline Tolila (Younited) and Edouard Roussel (La Redoute), the marketplace offers a structuring growth lever with an array of positive opportunities. Between additional revenue, more precise demand management and additional services, these retailers are rethinking a scaling strategy in an omnichannel era. A summary of the round table discussion at mind Retail Day.
Between 2020 and 2023, France saw the emergence of more than 200 new marketplaces. Last year, these accounted for more than 29% of e-commerce sales in value (2024 turnover: €175 billion in France). This momentum is largely driven by mass-market retailers, who see marketplaces as a real “business driver”, said Emilie Arnaud, Director of Acquisition at Fnac Darty (2024 turnover: €8 billion, up 1%). For her, a marketplace is also a way to complement the omnichannel experience of customers and opti
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