[mind Retail Exclusive] Kiabi deploys CrushOn Connect second-hand solution in 70 stores

Featured image of the article [mind Retail Exclusive] Kiabi deploys CrushOn Connect second-hand solution in 70 stores

An article by Sophie Baqué

Publication

30 October 2024 à 17h54

Updated on 14 January 2025 à 18h39

Reading time

4 minutes

Publication: 30 October 2024 à 17h54, Updated on 14 January 2025 à 18h39

Reading time: 4 minutes

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When availability of second-hand products is a growing challenge for retailers, Kiabi signed up with technology publisher CrushOn, mind Retail has learned. The aim is to streamline the sourcing of second-hand clothing, directly in stores.

An article by Sophie Baqué

Publication

30 October 2024 à 17h54

Updated on 14 January 2025 à 18h39

Reading time

4 minutes

Publication: 30 October 2024 à 17h54, Updated on 14 January 2025 à 18h39

Reading time: 4 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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After buying Beebs in May 2024, which had been in receivership for 2 months, Kiabi (2023 sales of €2.21 billion, up 1.1%, including 15% online) has been using CrushOn Connect technology since April 2004. The aim is to redeploy the second-hand offer, sold under the ‘Beebs by Kiabi’ brand (men, women, children and babies) in 70 French stores. “These stores are supplied by several local sorting centres” Maxime Delavallee, C.E.O. of CrushOn, told mind Retail. “Thanks to our technology, Kiabi...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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