![Featured image of the article [mind Retail Exclusive] Kiabi deploys CrushOn Connect second-hand solution in 70 stores](https://www.mind.eu.com/wp-content/uploads/sites/6/2024/01/kiabi-retail-media-Valiuz-Adz.jpg)
When availability of second-hand products is a growing challenge for retailers, Kiabi signed up with technology publisher CrushOn, mind Retail has learned. The aim is to streamline the sourcing of second-hand clothing, directly in stores.
After buying Beebs in May 2024, which had been in receivership for 2 months, Kiabi (2023 sales of €2.21 billion, up 1.1%, including 15% online) has been using CrushOn Connect technology since April 2004. The aim is to redeploy the second-hand offer, sold under the ‘Beebs by Kiabi’ brand (men, women, children and babies) in 70 French stores. “These stores are supplied by several local sorting centres” Maxime Delavallee, C.E.O. of CrushOn, told mind Retail. “Thanks to our technology, Kiabi has access to vintage and second-hand items, sourced by our network of 2,700 professional retailers and tailored to the profile of its customers.”
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Article authors
Sophie Baqué
Chief Editor of mind Retail